Zoom is including new options to its Occasions, Webinar and Conferences instruments in a bid to assist enterprise entrepreneurs and salespeople higher interact with clients and workers utilizing its videoconferencing platform.
What’s within the Zoom Occasions and Webinar updates
Zoom first introduced its occasions platform, OnZoom, again in 2020, providing customers the flexibility to create and host stay occasions and webinars for as much as 50,000 attendees, relying on an organization’s Zoom license.
Later this month, Zoom Occasions customers will likely be getting a digital backstage surroundings—consider it as a digital inexperienced room. This function permits panelists, audio system, and manufacturing workers to remain behind the scenes whereas viewing the stay occasion feed, chat with one another, reply attendees’ questions, and apply their shows.
Zoom Webinar customers are additionally getting two new options. Periods can now be branded, with hosts capable of customise the in-webinar expertise by including a wallpaper behind the video tiles, set a standard digital background for all panelists, and supply title tags for every panelist. In-webinar reactions can now be posted to the bottom-right nook of the principle webinar window additionally.
Launching Zoom IQ for Gross sales
The brand new Zoom IQ for Gross sales device is a “dialog intelligence add-on” for Zoom Conferences that turns buyer interactions into actionable insights for salespeople.
By automating subsequent steps, danger assessments and including fast search performance, Zoom says it could actually enhance gross sales productiveness throughout and after conferences with shoppers.
IQ for Gross sales integrates with Salesforce, varied e mail calendar platforms, and Zoom Conferences to consolidate workstreams, and supply an aggregated view of conversations.
Zoom IQ for Gross sales is straight away out there as an add-on for Zoom Conferences clients, with assist for Zoom Cellphone coming quickly.
Dave Michels, founder and principal analyst at TalkingPointz stated these enhancements are one other instance of Zoom persevering with to fulfill the increasing wants of its clients.
“The Zoom platform is poised to make an affect on reimagining the client expertise, by increasing it to incorporate the complete buyer journey, from advertising and marketing to gross sales to ongoing assist,” he stated.
Chief product officer at Zoom, Oded Gal, stated the brand new additions mark “additional steps in Zoom’s journey to determine new heights for buyer experiences and versatile collaboration throughout the workforce.”
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