Stone Brewing Forced To Cover Up ‘Keep It Juicy’ On Trade Dress As Lawsuit Kicks Off

from the juiced dept

Properly, this one is transferring quick. It was just a few days in the past that we talked about a lawsuit filed by Sycamore Brewing in opposition to Stone Brewing for what certain appeared like a fairly blatant ripoff of the previous’s trademarked slogan, “Maintain It Juicy”. What made this story notable was that Stone Brewing is simply coming off a big win in court docket in opposition to Molson Coors over a rebrand of Molson’s Keystone beer commerce gown. In that combat, because it typically does to anybody who will pay attention, Stone Brewing made a bunch of noise about the way it was the protector of the craft beer business and billed its $56 million win over Molson as a David vs. Goliath state of affairs. And, but, right here was David turning round and easily ripping off a smaller brewery’s trademark.

Sycamore’s submitting each struck out on the story that Stone likes to inform for itself, but in addition introduced the products. The facet by facet comparability of the makes use of in query inform just about all the story.

For that motive, the case appeared like a winner to me. I didn’t, nonetheless, count on that slightly over every week later a choose would go as far as to drive Stone Brewing to cowl up the infringing slogan on all unsold merchandise whereas litigation continues. Marc Randazza acquired this win representing Sycamore.

[Judge Frank] Whitney dominated that Stone Brewery is allowed to promote the remainder of the present Stone “juicy” beer already out out there with the branding “Maintain It Juicy” on the field. Nevertheless, Whitney stated Stone Brewery should cowl up the labels on packing containers with white labels to make sure there won’t be any type of “client confusion.”

Randazza requested for extra, together with the removing of the product from shops quite than permitting it to be bought, however that is nonetheless a big order from the court docket. Once more, the trial hasn’t even began but, although if the case will get that far, it’s anticipated it’ll begin someday over the summer time.

The speedy query that leaps to thoughts is simply how a lot of that Keystone cash Stone Brewing goes to get to maintain, or will a few of or not it’s wanted to pay Sycamore Brewing.

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Corporations: stone brewing, sycamore brewing

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