SBP Launches Farmers’ Financial Literacy & Awareness Promotion Campaign

State Financial institution of Pakistan (SBP) has launched a collection of movies in nationwide and regional languages about agriculture financing merchandise and procedures to create consciousness among the many farming communities throughout the nation, particularly within the underserved areas. These movies can be disseminated by way of social media and digital platforms of SBP and all agriculture lending banks.

SBP Launches Farmers’ Financial Literacy & Awareness Promotion Campaign
SBP Launches Farmers’ Monetary Literacy & Consciousness Promotion Marketing campaign

Lack of know-how amongst farmers about agriculture financing services stays one of many challenges for banks to entry rural markets and prolong outreach of formal monetary providers to the farming communities. Capability constructing & consciousness creation is, subsequently, an necessary space of focus amongst SBP’s numerous initiatives for promotion and growth of agriculture financing within the nation. SBP has been organizing numerous consciousness and capability constructing applications for farmers; nonetheless, farming communities nonetheless lack consciousness on the grassroots stage to avail and optimally make the most of formal monetary providers.

To be able to tackle this lack of knowledge and to broaden the scope of SBP’s campaigns, the potential of digital media is being explored. Speedy penetration of web and elevated utilization of smartphones throughout the nation has offered a chance to harness digital platforms for disseminating info as a substitute of counting on standard consciousness periods, which have restricted outreach. The usage of digital medium will not be solely useful in spreading the message to a wider viewers in a well timed and value efficient means, but in addition allows such messages to have increased fee of comprehension and

The primary video on this collection covers the general agriculture financing panorama of the nation, SBP’s initiatives and GoP’s schemes, all from a farmer’s perspective. Retaining in view the necessity for enhancing accessibility of credit score within the numerous underserved areas, this video has additionally been translated into three regional languages other than Urdu, i.e. Sindhi, Balochi and Pashto. The following two movies within the collection give attention to crop and non-crop sector, together with info relating to agriculture mortgage merchandise, and diving deeper into the procedures and documentation required for each segments.

It’s anticipated that these movies will assist the farming group to beat their reluctance in availing credit score from banks. Furthermore, to enhance SBP’s initiative and obtain higher attain, agriculture lending banks will even share these movies on their respective social and digital media channels which is able to encourage banks to develop comparable informative movies on product and financing alternatives to agro-based companies as nicely.

The next movies present particulars for Farmers’ Monetary Literacy & Consciousness.


Video 1 – Urdu Adaptation

Video 2 – Sindhi Adaptation

Agricultural Financing

Video 3 – Pashto Adaptation

Video 4 – Balochi Adaptation

Farm Sector Financing

Video 5 – Urdu Adaptation

Non-Farm Sector Financing

Video 6 – Urdu Adaptation

Learn extra: SBP Pronounces Financial institution Vacation on 1 July 2022.

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