Salesforce immediately introduced a brand new toolkit for its builders to construct integrations and customise apps on Slack’s collaboration platform.
Salesforce acquired Slack final 12 months for $27.7 billion and has begun to combine the staff messaging app into its portfolio of Software program-as-a-Service instruments — aiming to create what it calls the “digital HQ.” The Salesforce Platform for Slack, introduced on the TrailblazerDX developer convention, is geared toward simplifying processes for Salesforce’s 11 million builders when connecting workflows between Customer360 apps and Slack.
“Salesforce’s major justification for getting Slack is to leverage Slack because the collaboration layer throughout Salesforce clouds,” mentioned Irwin Lazar, president and principal analyst at analysis and advisory agency Metrigy. “That requires tight integrations to make sure information movement out and in of Slack, and the flexibility to each collaborate on, and perform duties inside Slack. So it is important that Salesforce quickly allow builders to combine into Slack.”
Metrigy’s Office Collaboration: 2021-22 survey indicated that just about 60% of finish consumer organizations considered apps like Slack as a hub for work, relatively than purely a messaging app.
With the Apex SDK for Slack, Salesforce builders can use the acquainted Apex programming language to customise Slack apps constructed utilizing the Block Package UI framework (created 4 years in the past to embed interactive elements corresponding to checkboxes and menus in Slack messages). The Apex SDK permits entry to information in Salesforce, corresponding to buyer information, with out the necessity for middleware.
“For instance a developer already has an amazing utility inbuilt Apex — they’ll now carry that super-easily to Slack,” mentioned Slack Chief Product Officer Tamar Yehoshua in a pre-announcement briefing.
Salesforce can also be connecting its Stream low-code platform to Slack. This could allow the automation of straightforward handbook duties, corresponding to creating a brand new Slack channel or sending an account standing replace.
“For instance a deal standing modifications and also you need to collaborate on that deal in a deal room in Slack. All you do is join it by Salesforce Stream to mechanically create a channel,” mentioned Yehoshua.
“Slack’s deeper integrations to the Salesforce platform successfully streamlines communications and collaboration by eliminating the necessity to change between functions,” mentioned Wayne Kurtzman, analysis director at IDC. “This brings conversations round work into the work — conserving the context wanted to make selections.”
Stream in Slack is predicted to be out there as a beta in June and in ultimate launch in October. The Apex SDK for Slack is about for a pilot in June, with basic availability in February 2023.
At TrailblazerDX Salesforce additionally introduced the general public beta of a number of integrations between Slack and Salesforce’s Gross sales, Service and Advertising Cloud merchandise that had been introduced final 12 months.
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