iPhone made up half of the North American smartphone market in Q1

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Apple’s iPhone accounted for 51% of complete smartphone shipments in North America within the first quarter of 2022, buoying the handset market amid financial considerations.

Smartphone shipments in North America reached 39 million models in Q1 2022, up 3.7% year-over-year. Apple’s personal handset phase grew 19% over the identical timeframe and the iPhone has achieved a 51% market share within the first quarter.

The sturdy demand for Apple’s iPhone 13 lineup was a key driver of the North American smartphone market, based on analyst Brian Lynch.

“With international demand extra unsure, Apple has shifted extra gadgets again into North America after prioritizing different areas in This fall 2021, permitting it to larger fulfill demand and ship on backorders from the earlier quarter,” Lynch mentioned. “As well as, the launch of the most recent version of the iPhone SE gives an inexpensive choice for a lot of of North America’s fiercely loyal iOS customers.”

Samsung got here in second with 27% of the market, representing annual development of 1%. Lenovo ranked third with 56% year-over-year development, however it solely had 10% of the market in Q1 2022.

Going ahead, Canalys forecasts that prime inflation costs will put an “monumental quantity of strain” on carriers in North America. Nonetheless, heavy discounting and excessive trade-in values might be used to lure in and retain prospects, which can ease strain on the high-end smartphone market.

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