Ex-Amazon engineers put heads together to create ‘Tandem Shower’ and raise $525K on Kickstarter


The Tandem Bathe, from Seattle-based Boona, gives the power to simply set up twin showerheads operating off the identical water line. (Boona Picture)

Brett Skaloud and Jeff Feiereisen each labored on a number of the most cutting-edge know-how ever created at Amazon, with particular give attention to serving to to begin the corporate’s cashierless Amazon Go comfort shops.

The engineers have now launched their very own startup and the primary product is a twin showerhead known as Tandem Bathe. A part of the enchantment of the contraption is the power — in the event you’re into that type of factor — to ask a pal to bathe with you. And no, that pal shouldn’t be a sure Amazon AI.

“We each labored at Amazon, and I used to be considering, ‘Ought to we inform folks that we labored at Amazon?’” Feiereisen laughed. “As a result of they’re gonna be like, ‘Wait a second, are there secret cameras or microphones? I don’t need an Alexa showerhead in my toilet!’ We don’t need that both. Imagine me.”

Feiereisen and Skaloud’s Tandem Bathe is method easier than the {hardware} that stored them busy at Amazon. And so they say response tends to be fairly humorous, as a result of the thought of showering collectively is a bit taboo.

But it surely’s cleansing up on Kickstarter, the place a crowdfunding marketing campaign launched final week has already raised $525,000 from 2,400 backers as of Friday.

Brett Skaloud, left, and Jeff Feiereisen are the co-founders of Boona. (Boona Picture)

The genesis for the thought got here throughout a dialogue on bathe habits and private relationships between the 2 mates. Feiereisen mentioned he loved taking showers together with his associate, however admitted to feeling responsible about being a heat water hog. Skaloud mentioned he was much less of a fan of showering together with his spouse as a result of he was caught within the chilly on a regular basis and that he was being pressured to put in a number of showerheads throughout a toilet transform — an endeavor that may get relatively costly.

The 2 males did some fast analysis and got here away stunned {that a} easy, cheap resolution had not already been mass produced. So that they constructed a fast prototype and decided that it offered an excellent expertise.

Their new firm is known as Boona, and whereas Tandem Bathe is the primary product, the hope is to design future merchandise — within the toilet and elsewhere — that may assist individuals higher join.

“We’re actually intrigued by something that may assist individuals, assist {couples} get nearer, have extra current conversations or simply enhance relationships,” Skaloud mentioned.

In a testimonial video on the Kickstarter web page, one lady says the expertise of utilizing Tandem Bathe with a associate made twin showering “extra like what you see within the films and never the fact that everyone knows” of 1 particular person being left shivering.

The system can actually be utilized by one particular person, as each co-founders spoke to the de-stressing nature of being surrounded by sizzling water whereas showering alone. Whereas a Tandem Bathe for 2 may use much less water than two separate showers, a Tandem Bathe for one wouldn’t be so environment friendly.

A base providing of the product on Kickstarter, out there in three totally different colours, is promoting for $249 and contains the Tandem Bathe plus a further showerhead. It may be put in in “simply 10 minutes.” However supply gained’t occur till early 2023.

The success of the marketing campaign, with 24 days of crowdfunding nonetheless to go, has caught Feiereisen and Skaloud unexpectedly. A TikTok video that randomly mentions the system as part of a “genius corporations” collection has 6 million views. Feiereisen and Skaloud admitted it’s a bit “overwhelming and worrying” as they reply to hundreds of questions from would-be consumers and ponder methods to maintain the momentum going.

And that’s a distinct feeling from what they skilled at Amazon, even whereas engaged on tasks that have been basically startups contained in the tech large.

‘It’s positively fascinating to go from very subtle electromechanical units, innovative work that took many, many, a few years and hundreds of individuals and billions of {dollars} … to this.’

Feiereisen was at Amazon for 4 years as an engineering supervisor who managed {hardware} improvement for one facet of Go shops. He was at Microsoft for 3 years earlier than that. Skaloud spent seven years at Amazon working as a {hardware} design engineer on Go and as a mechanical engineer on Scout, the corporate’s supply robotic.

“With the ability to have the inventive freedom and drive the product is absolutely refreshing,” Skaloud mentioned. However having “infinite cash” at Amazon made issues a bit simpler, and there was nice enchantment to engaged on high-tech ideas.

“It’s positively fascinating to go from very subtle electromechanical units, innovative work that took many, many, a few years and hundreds of individuals and billions of {dollars} … to this,” Feiereisen mentioned.

However a part of the journey has been studying that not every thing is so simple as it appears. The 2 males have needed to be taught so much about advertising and marketing, promoting, product design, methods to talk with prospects, and methods to work with administrators and actors to make a video.

“If something, it’s taught us a lot empathy on beginning a enterprise,” Feiereisen mentioned. “If nothing comes of it, apart from only a large quantity of empathy, and an excellent expertise, we’d be fairly stoked. However to this point, the indicators appear to level towards there could be an actual enterprise right here.”





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