Cameo conducts layoffs a year after hitting unicorn status – TechCrunch

Cameo, a platform that permits followers to buy personalised motion pictures from celebrities, has laid off 87 members of its staff, in line with a tweet from CEO Steven Galanis. The layoffs, as first reported by The Knowledge, impacted 1 / 4 of the overall workforce and was a outcomes of the company needing to steadiness costs with cash reserves.

“Proper this second has been a brutal day on the office. I made the painful dedication to let go of 87 beloved members of the Cameo Fameo,” Galanis wrote on Twitter. “Within the occasion you’re making an attempt to lease hungry, humble, smart, selection, curious, finding out machines who wish to win – and in addition you see Cameo on their resume – look no further.” TechCrunch has reached out to Cameo for added comment nevertheless didn’t immediately hear once more from the company.

A wide range of not too way back laid off workers spoke to TechCrunch, on the scenario of anonymity, regarding the cuts. They’re saying that teams all through all organizations have been impacted, along with the C-Suite roles of chief product officer, chief of us officer, vice chairman of selling, and the CTO. Severance packages have been supplied to workers, along with eight-weeks of base wage.

As for the exact communication of layoffs, a laid off employee acknowledged that they heard regarding the low cost in workforce inside the data sooner than they’ve been notified. Staff have been lastly despatched a calendar invite and obtained the knowledge via Zoom.

Proper this second’s layoffs come a little bit bit over a yr after the company, which has backing from Google Ventures, SoftBank Imaginative and prescient Fund 2, Lightspeed Enterprise Companions, and Kleiner Perkins, landed unicorn standing.

These days, though, the coveted $1 billion valuation standing – that many corporations hit via the pandemic – seems to be coming with rising pains. Cameo’s cuts come amid a broader pullback inside the personal tech sector, after public tech shares have spent months seeing share prices slashed. This week, Amazon aggregator Thrasio began shedding portion of the company after being valued at virtually $5 billion in 2021. Robinhood, a client investing and monetary financial savings agency, launched that it’s slicing 9% of staff, roughly 300 of us. Totally different corporations which have scaled down workforce dimension embody workforce administration startup Workrise and digital events platform Hopin. 

At one degree, Cameo was making spectacular money – largely due to the pandemic’s affect on the creator monetary system and digital life. Galanis instructed Choice that, in 2020, the company made a gross earnings of $100 million, up from 4.5 events the yr prior. However, as a result of the creator monetary system scales and shopper tastebuds shift, Cameo’s path is clearly complicating.

As I wrote beforehand, over the earlier two years, tech rightfully grew to grow to be additional important than ever for the businesses that it supplied to the frequent human, whether or not or not it was empowering a very distributed workforce or serving to us access nicely being firms via a show display. On this case, a light-hearted app that linked followers to celebrities launched the creator monetary system and pleasure to us all through a Very On-line Second. However, tech at big moreover grew to grow to be inclined. Pandemic-era progress has on a regular basis had a caveat: The tech corporations that found product-market match, and demand previous their wildest targets, are the equivalent tech corporations that knew their win was at least partially relying on a unusual event.

Cameo’s layoffs indicate that the startup should rethink the best way it’s going to assemble, and this time, that reply is hopefully not on the worth of its private workers.

Current and former Cameo workers can contact Natasha Mascarenhas by e-mail at or on Signal, a protected encrypted messaging app, at 925 609 4188.

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