Apple’s iPhone 13 selling better than past lineups — with one exception




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Apple’s iPhone 13 collection is continuous to see stronger-than-usual demand effectively into 2022, though one mannequin is not promoting practically in addition to the others.

Within the March quarter, Apple’s iPhone 13 delivered the corporate a few of its finest smartphone, with all 4 fashions claiming the most important share of U.S. gross sales in years, in response to new information from Shopper Intelligence Analysis Companions (CIRP).

Mixed, all 4 iPhone fashions accounted for 71% of whole U.S. gross sales. The bottom iPhone 13 additionally had the most important share for a single iPhone mannequin in years with a 38% slice of the pie.

“The brand new iPhone 13 fashions loved among the largest share we have seen in manyquarters,” mentioned Josh Lowitz, CIRP Companion and Co-Founder. “The 4 fashions, together with 13, 13 Professional, 13 Professional Max, and 13 mini, accounted for nearly three-quarters of gross sales within the March quarter. Final yr at the moment the then-new iPhone 12 fashions had 61% of gross sales.”

Nonetheless, the info suggests one mannequin is not as in style with clients as its stablemates. In the course of the March quarter, the iPhone 13 mini accounted for less than 3% of whole gross sales.

Together with the mannequin breakdown, CIRP additionally notes that its March quarter information signifies that patrons at the moment are conserving their earlier gadgets for a shorter time frame earlier than upgrading — marking a reversal of a long-time development.



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