Amazon is shutting down Selz, the e-commerce startup it acquired last year

(Selz Picture)

Amazon is shutting down Selz, GeekWire has realized, a few yr after buying the small e-commerce startup.

Based in 2013, Selz helps entrepreneurs promote merchandise on-line. Amazon’s acquisition signaled its continued give attention to third-party sellers and raised hypothesis about Amazon competing extra immediately with Shopify in offering e-commerce companies no matter whether or not retailers promote on or elsewhere.

“We deliberate to proceed to help Selz retailers, nonetheless, after an intensive overview, now we have made a troublesome determination to not present Selz providing as a standalone service,” an Amazon spokesperson mentioned in an announcement to GeekWire. “We’re dedicated to supporting Selz retailers by means of this course of by giving a 60-day discover, facilitating their transition to any of the numerous different suppliers at retailers’ personal alternative and instantly waiving related month-to-month and annual service charges.”

Amazon didn’t affirm what number of workers work for Selz.

“This determination doesn’t affect the proficient and skilled Selz workers who’re onerous at work innovating and supporting retailers’ enterprise on their direct-to-consumer shops with the launch of Purchase with Prime,” the spokesperson mentioned.

Amazon final month unveiled Purchase with Prime, a brand new program that can let Prime members purchase gadgets on non-Amazon e-commerce websites simply as they might on, together with streamlined checkout and free supply of things as quickly as the subsequent day. It permits retailers to place a “Purchase with Prime” button subsequent to eligible gadgets on their very own e-commerce websites.

The transfer was seen by some analysts as immediately aggressive to Shopify, which has been constructing out its personal delivery service. Shopify in the present day introduced that it’ll pay $2.1 billion to accumulate logistics startup Deliverr.

Earlier this yr Amazon acquired Veeqo, a software program firm primarily based in the UK that provides stock and achievement instruments for e-commerce sellers on and different platforms.

Selz CEO and founder Martin Rushe is presently a director at Amazon, in response to his LinkedIn profile.

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